creative direction

for places

Sauna and contrast therapy room rooted in the history of viking wellness and Scottish elemental wellness, heather photographs line the walls with cold salt water pools

Inside a wooden sauna room with seating benches and dried herbs or plants hanging on the walls, viewed from a table with dried plants in the foreground.

Wooden sculpture of a human figure with an elongated face stands in grassy field with mountains and cloudy sky in background.

A black and white photo of an elderly man sitting on a small wooden stool against a stone wall. The man is holding some dried plants or weeds, is wearing glasses, a cap, and a suit with a pipe in his mouth.

Where new culture meets old places

Interior of a room with wooden walls and a rectangular window showing an outdoor landscape with bushes and purple flowers. There is a wooden bench and a sunken area filled with water and green aquatic plants.

Person holding a rectangular orange canvas with an image of a green plant with large leaves and a small, fluffy flower or bud, set against a blurred green foliage background.

A black wooden house with a sloped roof, surrounded by green plants and trees.

A patio with a pink Adirondack chair, a small wooden bench, and some plants against a black wooden wall, with a window showing a reflection of the outside.

Table set outdoors with seafood dishes, glasses, a book, and decorative elements on a white tablecloth.

heritage extends beyond architecture to the stories, rituals, and wisdom tied to place.

These cultural foundations become design frameworks to anchor new concepts, wellness offerings and create long-lasting and high performing places .

A wooden chair with a cushion, a small wooden stool with a potted plant, and green curtains in the background.

Living room with a shelf filled with books and framed paintings on the wall, has a dining table with vases and flowers, and a ceiling skylight.

Close-up of a mustard-colored upholstered chair or bench with wooden legs, on a striped carpet, against a dark background.

Interior of a cozy room with a dining table, chairs, a fireplace, and a seating area near windows with green curtains, decorated with plants and flowers.

services

Our place-making approach is distilled into a set of services developed specifically for hospitality.

Concept development & visualisation

We work closely with clients to uncover and articulate strong ideas rooted in audience insight and relevant trends. Concepts are explored through clear visualisations, allowing options to be tested, interrogated, and refined with stakeholders before a final direction is set — essential early-stage due diligence.

Interior design

From initial concept through to fully specified design, we create pragmatic, place-specific interiors that make the most of what’s already there. Our work blends heritage-informed design with a for-leisure sensibility, always prioritising quality, robustness, and longevity.

Experience design

By assessing existing assets and potential partners, we develop new offerings, experiences, and narratives that enrich the guest journey and deepen the overall story of place.

FF&E & procurement

We work with a trusted network of suppliers to source FF&E and OS&E with conscientious, traceable provenance. Quality, ethics, and process are held to the highest standard throughout procurement.

Bespoke design

Stand-out, bespoke pieces create iconic moments. We collaborate closely with skilled craftspeople to design elements that embody a brand and become emblematic of a project.

Artwork curation & commissioning

We source and commission site-specific artworks — from hangable pieces to immersive installations — that form part of the guest experience. Our approach is rooted in place-making, often working with regional artists or those with historic ties to a location.

Styling & production for hospitality

High-quality photography and video are integral to maximising return on investment. We plan content from the outset, ensuring spaces are designed to tell compelling stories across websites, social channels, and editorial.

Online presence & activation

The guest experience begins online. We help shape strong digital identities that build community, drive direct bookings, and deliver high-performing imagery across OTAs and owned platforms.